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Geoff Knox

You are here: Home / Team / Geoff Knox

Entrepreneur/Coach/Trainer

Geoff is the Founder of Better Business Academy and responsible for the vision, strategy, business development and leading the BBA team. He also works with a handful of personal business owner clients as their coach and mentor and leads various workshops and programmes.

Since 1980 Geoff has held corporate management roles in banking, financial services, radio and food distribution and has also owned 14 businesses across 11 different industry sectors.

The businesses have been of various shapes and sizes. One grew from a single garage operation to an award winning nation-wide business consisting of 19 franchisees, inside 4 years. Another  grew from just an idea to attracting a number of investors and selling its world-first technology product into 55 countries.

In 2003 Geoff shifted his focus away from more traditional businesses to dedicate his time to helping successful business people create a business that gives them the life they want.

Since then Geoff has worked closely with more than 180 progressive business owners, held 5000+ face-to-face strategic coaching/mentoring sessions and lead hundreds of workshops for business owners, managers and teams.

Geoff is one of NZ’s most experienced strategic business coaches and NZ’s only business coach trainer. He is a professionally trained Coach, Licensed Facilitator of the Coach Clinic Training  (CoachU, USA and Australia) and an experienced NLP Master Practitioner (INLPTA).

Geoff is married with 6 children and 3 grand-children. His personal interests include learning, high performance sport, surfing and time at the beach hanging out with family and friends. Contact Geoff here

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